As the jewelry industry has changed with so many other industries since the pandemic and the rise of online jewelry stores, you might wonder: Where do you buy engagement rings? Let’s explore three popular choices—chain jewelry stores, Etsy, and custom jewelers—to help you decide what’s best for you.
Buy an Engagement Ring from a Chain Jewelry Store
Chain jewelry stores are everywhere, making them a convenient choice for engagement ring shopping. They offer a wide selection of ready-made designs that cater to various styles and budgets. Many buyers feel comfortable shopping at a recognizable brand that promises a seamless buying experience.
For years, chain jewelry stores were the most popular places to buy engagement rings. Names such as Tiffany, Kay, Jared, Zales, and others have been the main places to shop at. You’ve probably seen the commercials and know their taglines.
These jewelry stores have garnered recognition, which makes people have faith in their product. But if you don’t know much about jewelry, many of these places will pick up on that. Many of their staff members aren’t certified gemologists or jewelry experts.
Aside from that, their engagement rings often lack the uniqueness and personal touch that many couples desire. The sales-driven atmosphere can sometimes feel impersonal, leaving buyers pressured into making quick decisions. It is more important to make a sale than to create a quality engagement ring.
Buy an Engagement Ring from Etsy
Buying engagement rings from Etsy has become a popular alternative to buying engagement rings at a brick-and-mortar jewelry store. Etsy is a treasure trove of unique, handcrafted engagement rings created by independent artisans.
Shopping on Etsy has its risks. Since you can’t see the ring in person before buying, it’s harder to assess its quality and fit. These engagement rings do not undergo any sort of quality control. That’s not to say that there aren’t quality engagement rings and sellers on Etsy, but it is very difficult to discern which ones are. Reviews can be faked and padded and diamond certificates can be forged.
Adjustments or repairs can be challenging, especially if the seller is located far away. Customers are stuck having to pay out of pocket at other jewelers for repair.
While there are many beautiful and dainty engagement rings on Etsy, many of these designs aren’t practical. These sellers will not tell you about the risks of certain setting styles because they might dissuade you from buying.
Create a Custom Engagement Ring with a Jeweler
When you create a custom engagement ring with a jeweler, you can tailor every detail. This ensures you have complete creative control and the comfort of knowing your ring is truly one-of-a-kind. No one else in the world will have an engagement ring like yours.
Custom jewelers will work with you to find a budget and style you both are happy with. They aren’t not pressured to meet arbitrary sales goals and pressure you to fill out credit apps.
Custom rings can incorporate meaningful elements, such as heirloom stones or personal engravings, making them deeply sentimental. You’ll also enjoy a collaborative experience, ensuring the final design is perfect.
Why You Should Buy Engagement Rings from AW Jewelry
At AW Jewelry, we specialize in creating custom engagement rings that capture your love story in every detail. Our process is designed with you in mind, from the initial consultation to the final reveal of your dream ring.
We pride ourselves on using high-quality materials and expert craftsmanship to deliver rings that last a lifetime. We are also a full-service jeweler where we can service your jewelry for years to come.
Don’t settle for ordinary when you can have extraordinary. Let’s create a ring that’s truly yours. Contact AW Jewelry today to schedule your consultation and start designing the engagement ring of your dreams.
