When it comes to celebrating one of life’s most meaningful moments, more and more couples from Beaufort, SC to Savannah, GA are choosing to design their own engagement rings. And when they do, they turn to AW Jewelry.
At AW Jewelry, couples from the Beaufort and Savannah area come to us not just for a ring, but for a personalized experience that brings their ring dreams to life. Hi, I’m Alan Wood, and I’m here to tell you what sets us apart from major retail jewelers. Find out why couples across the Lowcountry and Coastal Georgia choose AW Jewelry for their custom engagement rings.

1. A Custom Design Experience That Feels Personal
For us, creating custom engagement rings should be just as exciting as the proposal itself. We work one-on-one with each client to understand their preferences, style, and budget. It doesn’t matter if you have a clear piccture of what you want or if need a little inspiration. We’ll guide you through the entire design process starting with initial sketches to final polishing.
Every detail from the diamond cut to the metal choice is selected with intention. Your result will be a custom engagement ring that’s not only unique, but meaningful too.
2. Locally Owned, Deeply Trusted
Unlike national jewelry chains, we’re proud to be a local, independently owned jeweler. We are a full-service jeweler that creates custom engagement rings as well as other types of custom jewelry. Have broken jewelry of your own? We can repair jewelry as well, even if it’s not ours.
Our custom engagement rings aren’t mass-produced or designed in a corporate office. Instead, all of our custom jewelry is being carefully crafted right here in the Lowcountry by experts who care about your vision.
Couples from Beaufort, Bluffton, Hilton Head, Savannah, and beyond come to AW Jewelry because they know they’ll be treated with respect, transparency, and kindness. We’re a part of your community—and we stand by the quality of everything we create.
3. Lab-Grown and Natural Diamonds: Your Choice, Expertly Sourced
Couples today are educated, ethical, and intentional about their purchases. We offer both lab-grown and natural diamonds, carefully sourced and presented with full transparency. We’ll explain the benefits of each and help you choose what fits best for your preferences and budget.
Not sure which type of diamond is right for you? We’ll break it down in plain terms, so you can feel confident and informed before making your decision.

4. Exceptional Craftsmanship Without the Retail Markup
You might be shocked to hear that buying custom engagement rings doesn’t mean that they’re overpriced. In fact, most engagement rings at major chain retailers are overpriced–because the quality is subpar. You won’t get that with our custom engagement rings.
We design and produce pieces in-house without the overhead of a chain store or the markups of big-box brands. Instead, we’re able to offer competitive pricing for higher quality stones and metals. And if you need a repair or a resizing, we don’t have to send it off for 2-4 weeks. We do it right here in our shop.
Our clients often find they’re getting more value with AW Jewelry than they would at a national retailer. Plus, they get exactly what they want–not the same ring 500 other people in the US also own.
5. The Process is Easy—Even if You’re Not Local
Live in Savannah or surrounding areas but can’t make it to our Beaufort location right away? No problem. We work with many out-of-town clients virtually. Our remote custom design services allow you to consult with us, review design renderings, and even approve your final design without ever stepping foot in the store—until it’s time to pick up the ring (or have it securely shipped).
But if you do want to see us in-store, it’s not uncommon for Savannah residents to come see us in Beaufort up close and personal. Chat with me one on one and watch as we bring your engagement ring to life.
We’re proud to serve couples across the Savannah, Hilton Head, Beaufort, and Bluffton areas, offering the same impeccable service no matter where you’re located.
6. A Lifetime Relationship, Not Just a Sale
For most retail jewelers, your consultant is trying to make a sale to reach some arbitrary sales goal they need to make in order to keep their job. Not us. We don’t have sales goals or credit app quota we need to make.
You’re not just another number to us, you’re becoming part of our family. We offer complimentary cleanings, prong checks, and stone tightening services to help your ring stay just as stunning as the day you proposed.
And when it’s time to celebrate anniversaries, birthdays, or your wedding day itself? We’ll be here to help you design the perfect matching wedding band, pendant, or heirloom piece that tells the next chapter of your story.
Start Your Custom Engagement Ring Journey Today
Whether you’re planning a surprise proposal or designing a ring together, AW Jewelry is here to make the process unforgettable. Visit our showroom in Beaufort, SC, or book a consultation to get started.